Sports & Outdoors
Company Overview
BibBoards, founded by Brian Goodell in 2016, eliminated outdated safety pins by developing a reusable bib fastener. With patents, trademarks, and advanced printing technology, it became a key choice for endurance deports, earning recognition from Comcast.
The Challenge
BibBoards launched on Amazon in 2022 but lacked strategy and struggled to gain traction. By July 2024, revenue was $7K/month with TACoS over 30%. After partnering with Advancer, a full audit revealed key inefficiencies and a plan for scalable growth.
The Transformation
Within the first month, we took full control of their Amazon strategy, making immediate changes that set the stage for long-term success:
Eliminated wasteful ad spend by shutting down underperforming campaigns
Revamped product listings with optimized SEO and compelling copy
Enhanced conversion rates by updating images and refining content
These strategic shifts kickstarted a strong recovery, setting B’Leaf on a path to profitable growth.
Results
Revenue grew from $7K to over $110K
TACoS dropped from over 30% to below 17%
30 SKUs, 3 launches boosted ROAS to 7.94
